The New Simple Modern Tote Looks Like a Bogg Bag But Costs Much Less


a woman carrying a simple modern getaway tote on her shoulder in malibu pink

Here’s the deal. We found your new IT bag!

If you love the design and utility of rubber beach totes like the Original Bog Bag but aren’t a fan of the price tag, head over to Amazon or Target.com and check out this Simple Modern Large Getaway Tote which is just $59.99 shipped.

The Simple Modern Large Getaway tote is available in seven trendy colors; blush, deep ocean, electric lavender, malibu, retro mint, and almond birch. Comparable in style, features and size to the Original Bogg Bag, but priced at $30 less!

This roomy tote is perfect for busy on-the-go lifestyles, and big enough to carry daily essentials, gym gear, and more!

a woman hosing off a Simple modern beach bag in electric purple

Made from lightweight, waterproof EVA material, this sturdy tote is super easy to clean. Sand, mud, and mysterious gunk can be hosed off in moments, leaving your tote looking like it never left the house.

Plus it’s tip-proof to keep your belongings upright and the treaded bottom keeps it from sliding around in the trunk or floorboard. Includes a detachable water-resistant zipper pocket to hold phones or small items.

These highly rated bags would make for great birthday or holiday gifts for moms, aunts, teachers, beach lovers, and nomads.

a simple modern getaway tote in almond birch sitting on a wooden deck

Undecided? See what reviewers love about this tote…

I could not ask for a better bag for the price. This bag is amazing. Higher quality than higher priced bags out there and better designed too!


This bag does it all! The pool, lake, beach, groceries it doesn’t matter it works perfectly for all of them. And SO many colors to chose from! I need another one…or two!


I bought my wife one of these for her summer pool days, and she is obsessed. Major points for getting her this gift – cannot recommend enough!


I literally take this bag everywhere I go. When I’m home, I keep it in my car with all the things for my kiddos. It’s perfect for the beach, pool, and lake because it’s so easy to clean! The bottom of the bag is also so cute!! Super great quality and by far the most aesthetic bag like this I’ve seen in the market. The only problem is I want it in every color! Can’t recommend it enough!!!

Looking for luggage, in all the wrong places? Check out these deals.



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